Hi, I'm William Richards


William Richards


I have over 12 years of work experience in UI/UX design, rapid prototyping, and front-end development. I succeed where others may not because I focus on user centered design principles with clear design decisions on user needs and business goals.

I love to chat with people about their projects, so get a hold of me before I get busy!

Hobbies & Interests




2017 - Present

Serving over 1.5M People, Saramento County leads in technology as an avenue for communication and community outreach.

Sr. UI/UX Designer

  • Designed 311 mobile application UI.
  • Made personas for the sacccounty.net website.
  • Directed the team that won the 2015 Best of the Web award for saccounty.net.
  • Director of video production for Award winning Hack4Sac County sponsored hackathon.
  • Redesign and rebrand of the COBRA Billing software program logo and splash screen.
  • Designed and animated the E-Planning infographic animation.
  • Made wireframes and prototyping for over 40, public facing and internal, websites.
  • Lead the countywide transition of over 200 county department websites to employ responsive website designs.
  • Established Information Architecture flow for larger website projects.
  • Trained groups of other designers and developers to use LESS as the preferred css processing language.
  • Lead designer for printable county IT reports for 3 years.
ESM Solutions Inc
04/2012 - 08/2014

ESM Solutions is a total risk management solutions provider assisting employers in the public and private sector with reducing the cost and impact of workplace injury. Our workplace tailor-made solutions instill commitment of management, develop and track measurable goals, and ensure best practice procedures.

Sr. UI/UX Designer, Web Developer, Project Management

  • Responsible for video creation, corporate rebranding, and marketing reporting increasing online sales 200% from the previous year.
  • Utilized Google Analytics reporting and SEO reports to refine project sales goals.
  • Lead in product development the product and engage with CEO and CTO to propose next product roadmap and UX directions.
  • Setup hosting environment to display final website and various client related files.
  • Customized Wordpress CMS template. Extending original template intent drastically.
  • Designed and packaged Articulate Storyline learning management software to develop E- Learning courses for products the company was in the process of selling.
  • Used WC3 compliant HTML and CSS on the website.
  • Filmed, edited, composited various training and educational videos. Both for internal use and client work.
  • Created Facebook advertisement mockups and strategies.
  • Setup and hosted webinars through a GoToMeeting interface.
  • Designed eye-catching company newsletters.
  • Through report generation and analytics I was able to increase the readership of the newsletter from 10-12 per week to 500-550 a week.


San Francisco Academy of Art College
3 years

Majors of study

  • Graphic Design
  • Film
  • Photography
  • Classical Art
  • Animation
Solano Community College
2 years

Majors of study

  • Web Design
  • Art History
  • C++ Programing
  • Database Architecture






Vacaville, CA
© All rights reserved. 2018 | Designed by William Richards