L o a d i n g

Hi there!
I'm William Richards


William Richards


I have over 12 years of work experience in UI/UX design, rapid prototyping, and front-end development. I succeed where others may not because I focus on user centered design principles with clear design decisions on user needs and business goals.

I love to chat with people about their projects, so get a hold of me before I get busy!

Hobbies & Interests



05/2014 - Present

Serving over 1.5M People, Sacramento County leads in technology as an avenue for communication and community outreach.

Sr. UI/UX Designer

    Direction and design of over 65 websites and mobile software applications, personas, video production, logo and rebranding.

    Clients include (within the county): Board of Supervisors, Public Defender, Regional Parks, Probation, Assessor, Child Services, Delta Initiative.

  • Hightlights:

  • UI Designer for the countywide 311 mobile application.
  • Made personas for the saccounty.net website.
  • Made wireframes and prototyping for over 40, public facing and internal, websites.
  • Conducted group research studys to have a more central brand to the Sacramento County public idenity.
  • Led the team that won the 2015 Best of the Web award for saccounty.net.
  • Director of video production for award winning Hack4Sac County sponsored hackathon.
  • Animated the E-Planning infographic animation.
  • Lead the countywide transition of over 200 county department websites to employ responsive website designs.
  • Trained users on adopting LESS as the preferred css processing language.
ESM Solutions Inc
04/2012 - 05/2014

ESM Solutions is a total risk management solutions provider assisting employers in the public and private sector with reducing the cost and impact of workplace injury. Our workplace tailor-made solutions instill commitment of management, develop and track measurable goals, and ensure best practice procedures.

Sr. UI/UX Designer, Web Developer, Project Management

    I directed the UI design of the Learning Management System(LMS) interaction educational products. Which involved user testing, user flows, and personas.

  • Highlights:

  • Led researcher on website analytics and SEO reports to refine social and internal company goals.
  • Responsible for video creation, corporate rebranding, and marketing reporting to resulting in a measurable increase in sales over 200% from the previous year.
  • Led product development design and testing.
  • Filmed, edited, composited various training and educational videos. Both for internal use and client work.
  • Created Facebook advertisement mockups and strategies.
  • Designed company newsletters. Increasing readership from 40 impressions per month to 2000 impressions per month.
San Francisco Academy
of Art College

Majors of study

  • Graphics and Design
  • Photography
  • Animation
  • Video Editing
  • Classical Art
  • Scholarship Recipient
Solano Community College

Majors of study

  • Computer Science
  • Art History
  • Web design
  • Video Editing
Licensed Realtor
LIC# 01757329

Sometimes art doesn't provide as much runway for me to do the things I want to do, so I got my license to buy and sell homes.

Vacaville City Art Board
Chair Member 2002-2005

As part of the duties including making arts policy recommendations to the Community Services Commission and advising on larger arts issues such as long-term goals and objectives.

SCI Active Network

UI Design Consultant

Brand designer

Open Arms Ministries

UI Design Consultant

Graphic Designer

T-Shirt Designer

Case Studies (most recent)

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Request To Speak

UX/UI Design for an Open Source application that manages public speaking requests during Government meetings.

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A short 3D animation designed to teach friendship, love, and loss.

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Sacramento County Delta

Website UI/UX Design





Vacaville, CA
© All rights reserved. 2018 | Designed by William Richards