We all like to believe that getting “the job”, “the project” and working to our best is going to get us paid more than the slacker next guy however, that is not always the case. For example, when AR got started, over 4 years ago, there was a time that simple web project would take over a month to complete for pennies per hour. Before you start to wonder if we were just ill-equip, didn’t have a clue as to what we were doing, made a bunch of mistakes from clients to software, well, we were and did all of that. Make your mistakes with the first few, as long as you communicate with the client on a daily or every other day basis, then they might not mind that things are taking longer then expected.
The biggest reason we took so long was we wanted all of our clients, from the top down, first to last, highest to lowest paying, best looking to… well you get the point, to be something great. Something great for the client and something great for us. Those clients where the starting point for more clients and we never regretted working so hard with such little monetary return. So, make the choice to be great from the start and you will get the clients you want, when you want them, for as much you want them to pay for, eventually.
If you plan to start and stay on the road to being great, and take great direction along the way, there will be nothing to stop your momentum to greatness.
This series of Ira Glass youtube videos is great for anyone looking to get some great direction:
(click on images to watch videos here)
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